Welcome to Resonant.

Resonant is an ecommerce and digital business consultancy with an outstanding reputation among its clients, most of whom have been working continuously with Resonant for several years. It’s the consulting vehicle of Andy Atkins, a business strategist and Fellow of the Institute of Leadership & Management with a 30-year senior commercial management background, nearly 20 years experience of digital business and far longer as an outdoors enthusiast. The focus is on creating sustainable commercial success for product brands and retailers, regardless of technology platforms or existing agency relationships – and Resonant has a very strong track record of achieving this. If you want to deal directly with someone who knows ecommerce, digital strategy and marketing  inside-out, whilst being able to guide business leaders to successful outcomes, we should talk.

Ecommerce

Online Marketing

From high-street retailers, such as Sainsburys and New Look, to online-only outdoors retailers and niche business-to-business players, Resonant has worked on a very varied range of ecommerce developments and needs, from website specifications and build to project-managing for the client or providing specialist input on marketing, platform choices and the development of appropriate skill-sets.

Cybersecurity

Cybersecurity is one of today's most critical Board issues, with business continuity and customer data protection becoming increasingly challenging. With GCHQ-recognised qualifications, you're in the right hands to manage both the opportunities and risks.

Doing business digitally is about sales and marketing, not technology, and much of Resonant's work is about making technology serve commercial objectives - a result of the experience and expertise that Andy brings from FMCG brands, product marketing and sales. From social selling to combining online and offline activities to systems integration, you can expect strong planning and execution.

Business Strategy

Andy is a highly-regarded strategist, with a strong formal and practical background in working with business leaders and teams  to both develop and then deliver sustainable growth strategies across sectors as diverse as ecommerce, snack foods and homewares.

Andy's knowledge and capabilities across many areas has added massively to our online impetus and success for more than 6 years
Mark Dolder, MD, Bazaar Group 

Resonant Work