What Does Resonant Offer?
Strategy & Business Planning
Andy is a commercially-focused strategist by training and trade and he’s been involved in mapping-out ‘big’ decisions since his mid-20s at British Steel (plant investments/closures) and then Golden Wonder (adoption of category management and commercial reorganisation).
For the past 20 years, he’s defined and managed the strategic changes of many of the organisations he’s worked or consulted for. This means he’s developed the unnerving, but ultimately beneficial, habit of identifying an organisations challenges and opportunities very quickly and in very straightforward terms, whilst being able to coach teams through the implementation of subsequent strategic choices. ‘Clarity’ is a word often used by clients. This is particularly useful for organisations involved in significant realigment or in major marketing or online developments, as it’s incredibly easy to be overwhelmed in what are usually extremely complex and rapidly-evolving environments.
Andy built his career through national account management, marketing, product development and branding long before getting involved in the digital world. As a result, Resonant maintains a strong portfolio of online and offline marketing work, whether through consulting projects or non-exec positions. Illustrations of this from the past year include several months spent reinvigorating the design and NPD output of a soft furnishings business, managing a corporate rebranding exercise and repositioning a pet foods business.
Resonant isn’t an agency – it’s a marketing strategy and planning consultancy that identifies where to go, how to get there and what assets are required, so there’s no need for Andy to chase fees by convincing a client that they need lots of ‘marketing stuff ‘. In fact, Resonant often sources any required assets (with no agency commissions) and manages the implementation alongside the clients’ internal resources.
Resonant’s digital consulting work has broadened as the digital revolution has matured. Whilst SEO, search advertising and connectivity were the dominant issues in the early 2000’s, when Andy was a senior manager at Sage and consultant on tech investments, today’s work is more complex and more integrated. Clients now need marketing campaigns and activations that seamlessly leverage online and offline channels and assets, whilst the distinctions between in-house and cloud IT, or websites and social platforms, have become very blurred.
In this environment, Resonant provides reassurance through multi-faceted planning – including offline marketing integration, security, data protection, online platforms and online advertising – as well as progression through a deep understanding of the relevant critical success factors. When it comes to digital, Resonant has spent 7 years ‘walking the walk’ as well as ‘talking the talk’, through work in some of the most competitive and dynamic online markets.