What Does Resonant Offer?
Strategy & Business Planning
Andy is a commercially-focused strategist by training and trade and he’s been involved in mapping-out ‘big’ decisions since his late-20s at British Steel and then Golden Wonder.
For the past 20 years, he’s defined and managed the strategic changes of many of the organisations he’s worked or consulted for. This means he’s developed the unnerving, but ultimately beneficial, habit of identifying an organisations challenges and opportunities very quickly and in very straightforward terms, whilst being able to coach teams through the implementation of the subsequent strategic choices. ‘Clarity’ is a word often used by clients. This is particularly useful for organisations involved in significant realignment or in major marketing or online developments, as it’s incredibly easy to be overwhelmed in what are usually extremely complex and rapidly-evolving environments.
Resonant’s digital consulting work has broadened as the digital revolution has matured. Whilst SEO, search advertising and connectivity were the dominant issues in the early 2000’s, when Andy was a senior manager at Sage and then a consultant on tech investments, today’s work is more complex and more integrated. With increasingly integrated networks, systems and data sets, the opportunities for using digital technologies have grown immensely, but so have the risks. On the marketing front, clients now need marketing campaigns and activations that seamlessly leverage online and offline channels and assets, whilst the distinctions between in-house and cloud IT, or websites and social platforms, have become very blurred and created new challenges in the fields of security, compliance and reputation.
In this environment, Resonant provides reassurance through multi-faceted planning – including offline marketing integration, security, data protection, online platforms and online advertising – as well as progression through a deep understanding of the relevant critical success factors. When it comes to digital, Resonant has spent 7 years ‘walking the walk’ as well as ‘talking the talk’, through work in some of the most competitive and dynamic online markets.
This ‘client perspective’ on digital is clearly demonstrated by the comprehensive nature of Andy’s work and professional activities. Whilst being a holder of a CertISMP (Dist.) and actively involved in the Institute of Information Security Professionals, he’s also held several Google marketing certifications and Resonant is a Google Partner.
Andy built his career through national account management, marketing, product development and branding long before getting involved in the digital world. As a result, Resonant has a strong portfolio of online and offline marketing clients in several consumer goods sectors. Illustrations of this from the past year include several months spent redefining the design and NPD strategy of a soft furnishings business and building online brand equity through social media for a pet foods business.
Resonant doesn’t deliver its marketing projects like an agency – it’s a strategy and planning consultancy that identifies where to go, how to get there and what assets are required – so there’s no ‘fluff’ in terms of additional services, just insightful and actionable advice.